New consumption is on the rise, who is the next step?

Why does Xiaomi become a national brand? Why did the forest suddenly rise in the past few years? Why the calf electric car will become the heart of young people? Consumption upgrades are coming with a fiery attitude. The wind of "new consumption" has swept across various industries and is reflected in everyone. It is a change in all aspects of clothing, food, housing and transportation.

Why does Xiaomi become a national brand?

Why did the forest suddenly rise in the past few years?

Why the calf electric car will become the heart of young people?

Consumption upgrades are coming with a fiery attitude. The wind of "new consumption" has swept across various industries and is reflected in everyone. It is a change in all aspects of clothing, food, housing and transportation.

As the standard bearer of new consumerism, the importance of the post-85s and post-90s in this reform has become increasingly prominent. Born in an era of material abundance, they are the aborigines of the mobile Internet, with a rich spiritual world and distinct personal propositions, and feel the whole process of technology from its emergence to its increasingly close integration with life.

The consumer market has moved from product-driven to user-driven. The differentiation of consumer demand has promoted the functional attributes of products to be more subdivided. At this time, the distance between the brand and the user directly determines the efficiency of operation. Whether it really understands and pays attention to consumers has become the core point of growth.

Therefore, we have seen the rise of domestic trendy brands. Among the models of national new domestic products in 2021, millet, Yuanqi Forest and Mavericks Electric are impressively listed. They are all new domestic brands emerging from the rolling waves. They are the trendsetters in the changing times. They have captured the new direction of water flow, refined their products and made continuous bets. This has always been the case.

The constant is the change itself. Today, with the endless emergence of new concepts and new hot spots, what is needed is the evolutionary ability to keep pace with the times and a sustained and keen sense of market smell, and what is challenged is the practical ability of enterprises to user thinking and productivism. This is a huge test and a future that new brands are facing. The rise of the affluent class, the new generation of consumers and the popularity of omni-channels have driven the momentum of new consumption, and the brand of users is more aware of the trend of new consumption.

In this great change, in addition to Xiaomi, Yuanqi Forest and Mavericks Electric, more lifestyle brands are growing one after another. It is unknown who the future belongs to in retail, travel and even other broader fields. Starting from the current wave of new brand representatives, focusing on the subtleties may be able to glimpse a corner of the future brand answer.